Archive for the ‘Branding’ Category
A Little Brand Personality Goes a Long, Long Way
There’s no question that advertising can be one of the best ways to increase business.Â
But did you know that the look and “feel” of your advertising – its brand personality – can also help increase (or decrease) your brand’s image in the minds and hearts of your target consumers? Â
And, your advertising plays a pivotal role in furthering your brand’s personality.
If you doubt this, all you have to do is think about Harley-Davidson, Coca-Cola, Nike, Apple, and other legendary brands. One of the things that separates these from lesser brands is that each has its own consumer following that borders of <i>cultism</i>.Â
Why? Because each has its own distinct personality Read the rest of this entry »
No CommentsWrite Ads That Promote Brands
Your brand should be built on what you can deliver and what you do deliver. If your brand says you have the lowest priced product of your competitors but then a customer finds your type of product elsewhere, your brand has just been ruined in their eyes. But if you consistently have the lowest-priced product, then you’ve stayed true to your brand and your brand will be positive in consumers’ eyes. That is what you want: to stay to your brand promise.
To let consumers know about your brand promise, you need to write ads that promote your brand. Here are some ways to write your ads so that they Read the rest of this entry »
No CommentsRomancing the Product: the Power of European Brand Names
Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why.
What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. of A. They’re also living proof that one of the most effective ways to telegraph luxury or premium quality is to use a product name or company name that’s derived from a European language. And even though many American consumers are hip to this trick by now, most don’t mind being seduced with a European come-on if the product lives up to its Read the rest of this entry »
No CommentsTop Brand in 10 Steps
CEO’s involvement in Brand Strategy
CEO of the company should lead the brand strategy and must be passionate about the brand. He should buy the idea of branding and live it despite the daily and stressful routine with many duties at the same time. There should be continuous development and integration of the new strategies for which CEO must be backed by a strong board management team of senior contributors.
Customize your Branding Model
You can not use “one size – fit all†rule to your branding model. Brand success lies in its authenticity and uniqueness. You can research other similar brands from the same industry and tailor them to meet your needs and requirements.
Involve Read the rest of this entry »
No CommentsBranding Yourself Is The Fastest Way To Success
Branding yourself is key to building your network of influence. When you volunteer for positions, help with fund-raisers or help with organizing committees make sure that what you do is fairly high profile. Branding yourself is far more powerful than using a replicated website.
Branding yourself is the artistic production of separating yourself from your contention. It is what attracts new customers with district little surgery no work at all.
Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Branding yourself is a big task, but also necessary. Overall branding yourself is more important than branding one product.The notion of branding yourself is Read the rest of this entry »
No CommentsHow to Sell You: Building a Personal Brand
“If no one is sold on you, no one will buy from youâ€
Olatunji Ladi Adejumo
Â
Welcome to the world of personal branding.
This is the era of the brand. A lot is said about product and corporate branding but human beings are part of the interface between brands and the product or company. The inescapable result of this fact is that you must also begin to look at and work on yourself as a brand.
Let’s get this right, the choice you have is not to have a brand or not but what kind of brand to have. Why? Simply because everyone has a brand: bad, good or somewhere in between, knowingly or unknowingly. The difference between you and the person who has Read the rest of this entry »
No CommentsBrand Effectiveness is Key to Membership Growth
The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. If your organization isn’t the first thing member prospects think of when they turn to industry issues, there’s work to be done.
But where to start?
As popular wisdom has it, knowing and admitting you have a problem puts you half way to solving it. In this case, that means doing a little member research to determine how your members and prospective members view your organization through its brand. This can take one of several forms, including a quick poll on your website, a phone survey, an e-mail or electronic survey, or a paper/mail survey.
Regardless of Read the rest of this entry »
No CommentsBranding Yourself Will Create Long Lasting Success
Branding yourself can take a little time but once done, you’re in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding.Truth is personal branding is easier than company branding.Strong brands are clear about who they are and what they are not. Which is why branding yourself can be an easy process.The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity.Thus I like to encourage you to consider branding yourself as well things you touch and activities you are involved in. Companies who focus on branding will Read the rest of this entry »
No CommentsA Brief History of Branding
The word brand originally meant anything hot or burning, and for hundreds of years was associated with the process of marking an animal with a unique symbol so that the owner could identify it at a later date. The practice involved heating a branding iron that was fashioned into a symbol, letter or name, in a fire, which would then be pressed against the hide of an animal, burning the hair and skin and leaving a permanent scar on the body.
The term brand now has a wider meaning, and is used to describe a name, logo or slogan associated with a particular company, product or service. Brands came about as a way to identity a companies’ products from Read the rest of this entry »
No CommentsPromotional Products Work Wonders in Creating Brand Awareness
Corporate organisations allocate huge budgets for marketing products. But to be honest, that isn’t enough to push the sales figures. In addition to that, it is also very important to create brand awareness in the market which will make the buyer understand the various features and benefits of a brand. This can only be done by exposing brands in the public eye via advertising. There are multiple ways of creating brand awareness in the market place. Advertisements in news-papers, television, Internet and large size glitzy hoardings in nooks and corners of the city are some of the most popular strategies which are being employed by corporate organisations across the globe for years. The money needed for such brand promotion exercises Read the rest of this entry »
No Comments